Northampton Hats are Here!

A photo of Isa Wang wearing a dark green baseball cap embroidered with the words northampton nonotuck
This soft, vintage-feel dad hat celebrates Northampton, Massachusetts with our original design. We're happy to share the love for this little city, home to both our studio and our retail shop. 

What is a Dad Hat?

Dad hats are a type of baseball cap with a low profile and gentle curve to the brim. This makes for a comfortable, everyday style.

Our dad hats are made of 100% pre-washed cotton for a vintage, lived-in look. They have six panels, a pre-curved visor, and sewn eyelets. Use the tri-glide brass buckle at the back to make the perfect fit.

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What inspired our Northampton hats?

When designer and Small Victories co-founder Isa Wang created these hats, he looked to Northampton city seal for inspiration.

Under the city name you can see the original Pocumtuc name for this area: Nonotuck or “in the midst of the river." The two little silk moths (Bombyx mori) are a nod to a utopian anti-slavery community in the Florence area of Northampton that produced local silk in the 1800s. Check out the official Northampton history page to learn more about the city seal.

These elements are embroidered in cream-colored thread for a crisp, classic look—and the embroidery is done locally in historic Concord, Massachusetts.

Northampton Dad Hat

These hats are a Small Victories exclusive, so they are only available on our website and in our Northampton shop. Whether you’re a townie, transplant, visitor, student at one of the Five Colleges, or just a fan, get your hat today!


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